// Neoscape – Branding
Neoscape's original brand has existed for over 10 years from the mid 90s. They wanted a refreshing new look without removing the original mark of the company. The result is a refined custom logotype with red as a new color to complement the monochromatic palette. The font family, Trade Gothic, exists as the primary brand typeface. The overall essence of the new brand represents Neoscape's sharp, clean and innovative approach to design.
